Every episode closes with a nail-biting cliff-hanger ending to rattle players' nerves, and if the player is leaving the game a video teaser of the next episode plays to leave them wanting more. Each time the player launches a saved game, the episode begins with a video summary of the previous episode to quickly re-immerse the player in the story, removing the need to remember where they were or what they were doing. With approximately 30-40 minutes of gameplay comprising each episode, the structure of Alone in the Dark is adapted for an audience familiar with the hard-hitting bite-size delivery of contemporary TV dramas, offering easy accessibility whether the player has hours to devote or only wants a quick TV-style fix.

Taking inspiration from the presentation style and structure of a number of acclaimed and globally popular TV action dramas, Alone in the Dark is split into a number of distinct episodes in a season-style format. For instant gratification, grab a second Wii Remote and push buttons to make in-game events happen immediately to make the player jump and hate you forever. As much fun as it is to get scared, sometimes it’s even more fun to watch others play to observe their reactions. Much like a haunted house, the player must proceed forward even after being frightened and running away from the initial threat. Using the Wii Remote as a flashlight, JU-ON: The Grudge has players move forward with the touch of a button and explore haunted areas such as an abandoned warehouse, a dimly-lit hospital, and a mannequin factory. They must now face their individual challenges alone, and only by overcoming the curse together will their family truly be free again.

Once Erika Yamada is exposed to the curse while searching for her dog in an abandoned warehouse, the entire Yamada family is put in grave danger as soon as she reunites with them at home.

The curse manifests on those who encounter the curse by any means, such as entering the house or being in contact with somebody who was already cursed.

When an average housewife in Nerima, Japan, was murdered in a grisly fashion, it gave rise to a curse so powerful that it threatens to kill at a pace thought unimaginable before. It is said that when a person dies with a deep and burning grudge, a curse is born. JU-ON: The Grudge for Wii is a Haunted House Simulator where accessibility and instant scares are given priority over all other game aspects, with the original creator of the movie, Takashi Shimizu, serving as a creative consultant to game development. The title is inspired by the Japanese classic horror movie, JU-ON, on which the American release of the hit horror film 'The Grudge' was based upon.

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